June 26, 2025 – London, United Kingdom
GBM, the auction protocol reinventing how value is distributed onchain, has announced the launch of its inaugural Auction Festival, a multi-month celebration of auctions, rewards and community participation.
The festival kicks off in partnership with leading Web 3.0 names, including The Sandbox, Aavegotchi, Unstoppable Domains, Song a Day, Vision.io and more all showcasing the power of GBM’s proprietary win-win auction model, where every bidder gets rewarded, not just the winner.
This event marks the first phase of GBM’s full protocol launch and upcoming token release.
Alongside the auctions, participants can engage in quests, earn incentives and unlock exclusive rewards, all designed to showcase GBM’s next-generation auction mechanics ahead of its full protocol launch.
A new standard for onchain auctions
Traditional auctions reward only the highest bidder, leaving everyone else with nothing, despite shared exertion in their time, capital and interest.
This is a zero-sum model that creates friction, fosters sniping and kills genuine price discovery, often leading to both sides being disenfranchised.
This winner-takes-all model is broken, and GBM introduces a paradigm shift with its win-win model.
With the GBM auction, outbid participants receive their full bid back along with an incentive, turning participation into a rewarding act.
This flips the traditional format on its head, creating a dynamic, trustless, high-engagement environment where competition drives true market discovery, not manipulation or luck.
Already, several leading Web 3.0 projects have embraced GBM’s win-win model for its transparency, flexibility and ability to engage communities without extractive mechanics.
Sandy Carter, COO of Unstoppable Domains, said,
“We’re thrilled to join the upcoming Auction Festival and bring our Web 3.0 domains to the GBM auction platform.
“This innovative win-win auction model makes Web 3.0 domains more accessible and engaging for everyone from first-time buyers to seasoned collectors.”
Sébastien Borget, co-founder and COO of The Sandbox, said,
“GBM auctions have introduced a new layer of excitement and strategy to LAND sales in The Sandbox metaverse.
“Our community is more engaged than ever, bidding on prized virtual LAND near their favorite brands and celebrities.
“Even those who don’t win walk away rewarded, turning every bid into a fun and rewarding experience.
“Bidding has become thrilling, fair and a new way to earn SAND along the way.”
For GBM, the Auction Festival is a milestone in the protocol’s evolution.
Hugo McDonaugh, co-founder and CEO of GBM, said,
“The GBM Auction Festival is our way of showing people what a modern auction should feel like fun, fair and built around rewarding participation.
“Bidders get rewarded for their role in discovering the true market value of the seller’s assets, resulting in an outcome where everybody wins.”
A festival that rewards participation
The Auction Festival will run from late June through to early September, bringing together partner-led auctions, community quests and protocol-wide incentives.
Highlights include the following.
- Live partner auctions, including but not limited to Aavegotchi, Unstoppable Domains, The Sandbox and Freename
- Participation incentives for all bidders not just winners
- Community quests and tiered engagement rewards
- Giveaways, competitions and community events
The festival is also a gateway to deeper protocol participation.
Through the festival and the GBM community program, users can earn points for bidding, selling, completing quests, collecting trophies, badges, NFTs and other rewards.
These incentives ultimately lead to a share of the GBM token when it’s launched.
Learn more about the GBM Protocol and the Auction Festival
The Auction Festival officially begins on June 30, 2025.
Users can do the following.
- Learn more about the festival and the GBM protocol here.
- Join the community here.
- Follow for updates here.
About GBM
GBM is the auction protocol redefining how value is distributed onchain.
At the heart of GBM is its innovative win-win auction model, which rewards every participant, not just the winner. This sets a new standard for price discovery and value alignment across Web 3.0.
To date, GBM has powered over $200 million in bidding volume and distributed over $6 million in rewards to bidders, proving its model at scale.
Trusted by top Web 3.0 ecosystems including The Sandbox, Aavegotchi and Unstoppable Domains, GBM is the next-generation auction layer for crypto-native platforms making auctions more transparent, engaging and fair for everyone.
For more information, users can visit here.
Contact
Jake Scott, head of marketing at GBM Auctions
This content is sponsored and should be regarded as promotional material. Opinions and statements expressed herein are those of the author and do not reflect the opinions of The Daily Hodl. The Daily Hodl is not a subsidiary of or owned by any ICOs, blockchain startups or companies that advertise on our platform. Investors should do their due diligence before making any high-risk investments in any ICOs, blockchain startups or cryptocurrencies. Please be advised that your investments are at your own risk, and any losses you may incur are your responsibility.
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